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1 opinion
nмнение, заключениеto be of the opinion — считать; полагать; придерживаться мнения
to differ in opinion — расходиться во мнениях / во взглядах
to exchange opinions (on smth) — обмениваться мнениями (по какому-л. вопросу)
to express one's opinion on smth — высказывать свое мнение о чем-л.
to give an advisory opinion (on smth) — давать консультативные заключения (по какому-л. вопросу)
to maintain one's opinion — отстаивать свое мнение
to manipulate public opinion — обрабатывать общественное мнение, манипулировать общественным мнением
to play to public opinion — подстраиваться под общественное мнение; искать популярности
to support smb's opinion — присоединяться к чьей-л. точке зрения
- advisory opinionto write down one's opinion — отзываться о чем-л.
- all shades of opinion
- ascertaining of opinion
- authoritative opinion
- black opinion
- broad spectrum of opinion
- collective opinion
- common opinion
- community of opinions
- comprehensive and frank exchange of opinion
- concurrence of opinions
- current opinion
- differences of opinion
- dissenting opinion
- divergence of opinion
- division of opinion
- embittered opinion
- enlightened public opinion
- expert opinion
- free exchange of opinions
- free flow of public opinion
- grassroots opinion
- in our opinion
- independent opinion
- international public opinion
- legal opinion
- liberal opinion
- mean opinion
- middle-of-the-road opinion
- mutual opinion
- original opinion
- personal opinion
- polarization of opinions
- positive opinion
- pro-government opinion
- progressive opinion
- public opinion is behind this policy
- public opinion was outraged
- public opinion
- roundup of press opinion
- sampling of public opinion
- separate opinion
- sharp differences of opinion
- slide in public opinion
- sound opinion
- state of public opinion
- strong opinion
- subjective opinion
- the tide of opinion is following more strongly against smth
- there is a growing body of opinion that...
- they are entitled to their opinion
- unanimous opinion
- wide body of opinion
- wide section of opinion -
2 shift
ʃift
1. verb1) (to change (the) position or direction (of): We spent the whole evening shifting furniture around; The wind shifted to the west overnight.) mover, desplazar2) (to transfer: She shifted the blame on to me.) traspasar, transferir3) (to get rid of: This detergent shifts stains.) quitar
2. noun1) (a change (of position etc): a shift of emphasis.) cambio2) (a group of people who begin work on a job when another group stop work: The night shift does the heavy work.) turno3) (the period during which such a group works: an eight-hour shift; (also adjective) shift work.) turno•- shiftlessness
- shifty
- shiftily
- shiftiness
shift1 n turnoshift2 vb moverthe wardrobe was very heavy, he couldn't shift it el armario pesaba mucho, no lo podía movertr[ʃɪft]1 (change) cambio■ a shift away from traditional industries towards the service sector un alejamiento de las industrias tradicionales hacia el sector de servicios2 (of work, workers) turno■ the day/night shift el turno de día/de noche3 (on keyboerd) tecla de las mayúsculas5 (dress) vestido suelto; (undergarment, chemise) enagua■ come on! shift yourself! ¡venga! ¡muévete!2 (transfer) traspasar, transferir■ don't shift the blame onto me! ¡no me cargues la culpa a mí!■ the royal wedding has shifted attention away from the political scandals la boda real ha distraído la atención de los escándalos políticos4 SMALLAMERICAN ENGLISH/SMALL (change gear) cambiar1 (change) cambiar3 SMALLAMERICAN ENGLISH/SMALL (change gear) cambiar de marcha\SMALLIDIOMATIC EXPRESSION/SMALLto make shift with something arreglárselas con algoto shift for oneself arreglárselas sóloto shift one's ground cambiar de posiciónshift key tecla de las mayúsculasshift worker trabajador,-ra por turnosshift ['ʃɪft] vt1) change: cambiarto shift gears: cambiar de velocidad2) move: mover3) transfer: transferirto shift the blame: echarle la culpa (a otro)shift vi1) change: cambiar2) move: moverse3)to shift for oneself : arreglárselas soloshift n1) change, transfer: cambio ma shift in priorities: un cambio de prioridades2) : turno mnight shift: turno de noche3) dress: vestido m (suelto)4) gearshiftn.• cambio s.m.• movimiento s.m.• recurso s.m.• tanda s.f.• turno s.m.v.• botar v.• cambiar (Automóvil) (de marcha) v.• desplazar v.• ingeniarse v.• mover v.• mudar v.
I
1. ʃɪft1)a) ( change position of) \<\<object/furniture\>\> correr, mover*to shift the scenery — ( Theat) cambiar el decorado
b) (transfer, switch)2) (BrE colloq)a) (move, remove)shift yourself, will you! — quítate de ahí!
b) ( get rid of) \<\<stain\>\> quitar, sacar* (esp AmL); \<\<cold/allergy\>\> quitarse de encima3) ( sell) \<\<stock\>\> vender
2.
vi1)a) (change position, direction) \<\<cargo\>\> correrse; \<\<wind\>\> cambiarb) (switch, change over)c) shifting pres p <opinion/moods> cambianteshifting sands — arenas fpl movedizas
2) (BrE)a) ( move) (colloq)shift up/along a bit — córrete un poco
b) ( budge) ceder, transigir*3) ( manage)4) ( change gear) (AmE) cambiar de marcha or de velocidad
II
1) ( change in position) cambio mthere was a shift in public opinion — hubo un cambio or un viraje en la opinión pública
2) ( work period) turno mto work the day/night shift — hacer* el turno de día/de noche
to work (in) shifts — trabajar por turnos; (before n)
shift work/worker — trabajo mabajador, -dora m,f por turnos
3)a) ( undergarment) enagua fb) ( dress) vestido m suelto4) (AmE Auto) palanca m de cambio or (Méx) de velocidades[ʃɪft]1. N1) (=change) cambio mthere has been a shift in attitudes on the part of consumers — ha habido un cambio de actitud por parte de los consumidores
there was a shift in the wind — el viento cambió de dirección, se produjo un cambio de dirección del viento
some have problems making the shift from one culture to another — algunos tienen problemas al hacer el cambio de una cultura a otra
- make shift with/without sth2) (=period of work) turno m ; (=group of workers) tanda fday/night shift — turno m de día/noche
I work an eight-hour shift — trabajo or hago turnos de ocho horas
3) (US) (Aut) (=gear shift) palanca f de cambio4) (=dress) vestido m suelto; (=undergarment) combinación f, viso m5) (Geol) desplazamiento m2. VT1) (=change) [+ opinion, tactics, policy] cambiarthe result shifted the balance of power in their favour — el resultado cambió el equilibrio político or inclinó la balanza del poder a su favor
to shift one's ground — cambiar de opinión or parecer
2) (=transfer)she shifted her weight to the other leg — cambió el peso a la otra pierna, volcó su peso sobre la otra pierna
to shift the blame onto sb else — cargar a otro con la culpa, echar la culpa a otro
they're trying to shift the blame — intentan cargar a otro con la culpa, intentan echar or pasar la culpa a otro
3) (=move) moverto shift scenery — (Theat) cambiar el decorado
shift yourself! * — ¡quítate del medio or de en medio!, ¡muévete!
4) (=sell) [+ stock] deshacerse de, vender5) (=get rid of) [+ cold] quitarse (de encima); [+ stain] quitar6) (US) (Aut) [+ gear] cambiar de3. VI1) (=move) [person] moverse; [load, cargo] correrse2) (=change, transfer) [wind] cambiar de dirección; [attitudes, mood] cambiarthe emphasis now has shifted to preventive medicine — ahora se hace más hincapié en la medicina preventiva
3) * (=move quickly) volarthat car was really shifting — ¡ese coche corría que volaba or que se las pelaba! *
4) (US)(Aut)to shift into high/low gear — cambiar a una velocidad más alta/baja
the presidential campaign has shifted into high gear — la campaña por la presidencia se ha acelerado
5)to shift for o.s. — arreglárselas solo
4.CPDshift lock N — tecla f de bloqueo de mayúsculas (Sp), tecla f fijamayúsculas (LAm)
shift system N — [of work] sistema m de turnos
shift register N — registro m de desplazamiento
shift work N — trabajo m por turnos
shift worker N — trabajador(a) m / f por turnos
- shift up* * *
I
1. [ʃɪft]1)a) ( change position of) \<\<object/furniture\>\> correr, mover*to shift the scenery — ( Theat) cambiar el decorado
b) (transfer, switch)2) (BrE colloq)a) (move, remove)shift yourself, will you! — quítate de ahí!
b) ( get rid of) \<\<stain\>\> quitar, sacar* (esp AmL); \<\<cold/allergy\>\> quitarse de encima3) ( sell) \<\<stock\>\> vender
2.
vi1)a) (change position, direction) \<\<cargo\>\> correrse; \<\<wind\>\> cambiarb) (switch, change over)c) shifting pres p <opinion/moods> cambianteshifting sands — arenas fpl movedizas
2) (BrE)a) ( move) (colloq)shift up/along a bit — córrete un poco
b) ( budge) ceder, transigir*3) ( manage)4) ( change gear) (AmE) cambiar de marcha or de velocidad
II
1) ( change in position) cambio mthere was a shift in public opinion — hubo un cambio or un viraje en la opinión pública
2) ( work period) turno mto work the day/night shift — hacer* el turno de día/de noche
to work (in) shifts — trabajar por turnos; (before n)
shift work/worker — trabajo m/trabajador, -dora m,f por turnos
3)a) ( undergarment) enagua fb) ( dress) vestido m suelto4) (AmE Auto) palanca m de cambio or (Méx) de velocidades -
3 valor
intj.cheer up.m.1 value.de valor valuablejoyas por valor de… jewels worth…sin valor worthlesstiene valor sentimental it is of sentimental valuesin el sello oficial carece de o no tiene valor it is not valid without the official sealvalor adquisitivo purchasing powervalor comercial commercial valuevalor nominal face o nominal valuevalor nutritivo nutritional value2 value (math & music).3 importance (importancia).su opinión es de enorme valor para nosotros her opinion is of great value o importance to usdar valor a to give o attach importance toquitar valor a algo to take away from something, to diminish the importance of something4 bravery, courage.armarse de valor to pluck up one's courage5 cheek, nerve (desvergüenza).tener el valor de hacer algo to have the cheek o nerve to do something6 asset, security.* * *1 (valía) value, worth, merit2 (precio) price3 (validez) value4 (importancia) importance5 (coraje) courage, valour (US valor)6 (desvergüenza) cheek, nerve7 (talento) talent8 MATEMÁTICAS value1 FINANZAS securities, bonds2 (principios) values\armarse de valor to pluck up couragedar valor a algo to attach importance to somethingde valor valuablepor el valor de to the value of¡qué valor! what a nerve!quitar valor a algo to reduce the value of somethingsin valor / sin ningún valor worthlessvalor adquisitivo purchasing powervalor alimenticio food value, nutritional valuevalor de mercado market valuevalor nominal (de cheque) face valuevalores en cartera investmentsvalores inmuebles real estate sing* * *noun m.1) value, worth2) courage, heart, nerve•- valores* * *SM1) (Com, Econ) value¿cuál es el valor real de ese cuadro? — what's this painting worth in real terms?, what's the real value of this painting?
un documento de gran valor — a very valuable document, a document of great value
•
de valor — [joya, obra] valuable•
objetos de valor — valuables•
por valor de — to the value ofun cheque por valor de 500 euros — a cheque for the sum of o to the value of 500 euros
ha habido pérdidas por valor de diez millones de euros — there have been losses of ten million euros
valor estrella — blue-chip stock, blue-chip share
valor facial — face value, denomination
2) (=importancia) valueeste anillo tiene un gran valor para mí — this ring means a great deal to me, this ring is very valuable to me
•
dar valor a algo, lo que le da valor musical a este trabajo es su originalidad — it is the originality of this work that gives it its musical worth o value•
quitar valor a algo — to minimize the importance of sthvalor alimenticio — nutritional value, food value
3) pl valoresa) (=principios) valuesescala 1), juicio 3)b) (Econ) (=títulos) securities, stocks, bondsvalores fiduciarios — fiduciary issue [sing], banknotes
valores inmuebles — real estate [sing]
4) (=persona famosa) star5) (=validez) validity•
tener valor — to be valid6) (en una escala) levellas temperaturas han alcanzado valores superiores a los normales — temperatures have reached higher than normal levels
se han medido valores de 80 litros por metro cúbico — levels of 80 litres per cubic metre have been recorded
7) (Mat) value8) (Mús) value9) (=coraje) bravery, courageel valor de los soldados — the bravery o courage of the soldiers
•
armarse de valor — to pluck up (the) courage10) * (=descaro) nerve *¿cómo puedes tener el valor de negarlo? — how do you have the nerve to deny it? *
* * *1)a) (Com, Fin) valuelibros por valor de $150 — books to the value of $150
droga por (un) valor de... — drugs worth o with a value of...
b) (importancia, mérito) value¿qué valor tiene si lo copió? — what merit is there in it if he copied it?
c) ( validez) validity2) valores masculino plural (Econ, Fin) securities (pl), stocks (pl), shares (pl)3) ( persona)4) valores masculino plural ( principios morales) values (pl)5) (coraje, valentía) courage6) (fam) (descaro, desvergüenza) nerve (colloq)* * *1)a) (Com, Fin) valuelibros por valor de $150 — books to the value of $150
droga por (un) valor de... — drugs worth o with a value of...
b) (importancia, mérito) value¿qué valor tiene si lo copió? — what merit is there in it if he copied it?
c) ( validez) validity2) valores masculino plural (Econ, Fin) securities (pl), stocks (pl), shares (pl)3) ( persona)4) valores masculino plural ( principios morales) values (pl)5) (coraje, valentía) courage6) (fam) (descaro, desvergüenza) nerve (colloq)* * *valor11 = courage, guts, spunk, bravery.Ex: In this novel the central themes are courage and cowardice and what these are.
Ex: Well, I happened to inherit a full set of Trollope, and I had the guts to throw it out.Ex: In her youth, as in her adult years, she was a person with spunk.Ex: Contributing to the problem are the harsh desert environment, & a society based on patriarchy, in which a code of honor, esprit de corps, & bravery takes precedence over intelligence & culture.* armarse de valor = muster (up) + (the) courage, pluck up + courage, nerve + Reflexivo, gather up + courage.* con valor = valiantly.* demostrar + Posesivo + valor = prove + Posesivo + value, prove + Posesivo + worth, prove + Reflexivo, show + Posesivo + worth, prove + Posesivo + courage.* echar valor = pluck up + courage, muster (up) + (the) courage, gather up + courage.* falta de valor = act of cowardice, lack of courage, lack of backbone.* hacerse de valor = muster (up) + (the) courage.* perder el valor = lose + Posesivo + nerve.* tener el valor = have + the courage.* tener el valor de = have + the guts to, have + the nerve(s) to, have + the cheek to.* tener valor = pluck up + courage, gather up + courage.valor22 = attribute value, esteem, value, value, worth, worthiness, goodness.Ex: Others have used possibility distributions for representing fuzzily known or incompletely known attribute values.
Ex: The two cases perhaps indicate the beginning of attitudinal changes in awards administrators which will give parity of esteem to information-driven programmes.Ex: A good initial value for this field will start the system off with a good guess so that claims for missing issues are not unreasonable at the beginning.Ex: This stop list is input to the computer before indexing can commence, and is a list of the words which appear in text which have no value as access words in an index.Ex: The circulation of large numbers of books regardless of their worth to multitudes of people is no better criterion of mental health than is the profitable sale of quack medicines evidence of bodily health.Ex: Another goal of terrorism is to demonstrate to terrorists their own worthiness and thus to claim a sort of moral victory over their enemies.Ex: Measurement in and of itself is neutral and cannot indicate ' goodness' or 'badness' = La medición en sí misma es neutral y no puede indicar lo bueno o malo que algo es.* adición de valor = value adding.* adquirir un valor añadido = take on + added weight.* asignar valor a = attach + value to.* aumentar de valor = increase in + value.* bolsa de valores = stock exchange, stock market, share market.* Bolsa de Valores de Nueva York = New York Stock Exchange (NYSE).* cadena de valores = value chain.* carecer de valor = have + a hollow ring.* carente de valor = worthless.* centrado en los valores = value-driven.* código de valores = code of values.* conflicto de valores = conflict of values.* con juicio de valor = value-loaded.* conjunto de valores = set of values.* contabilidad de valores devengados = accrual accounting.* con valores difusos = fuzzy-valued.* conversión en valor monetario = monetisation [monetization, -USA].* convertido en valor monetario = monetised [monetized, -pl.].* convertir en valor monetario = monetise [monetize, -USA].* dar mucho valor a Algo = value + Nombre + highly.* dar valor = imbue with + value.* de gran valor = highly valued, highly valuable.* de gran valor histórico = of great historical value.* de incalculable valor = priceless.* de poco valor = a dime a dozen.* descomposición por valores simples = singular value decomposition.* de valor = of value.* de valor añadido = value-added, value-adding.* de valor equiparable = of comparable worth.* de valor incalculable = invaluable.* disminuir el valor de = belittle.* edificio de valor histórico = heritage-listed building.* emitir un juicio de valor = exercise + value judgment, pass + value judgement.* enfrentamiento de valores = conflict of values.* escala de valores = graded range, set of values.* establecer valores = establish + values.* falta de valor = worthlessness.* forma de la curva estadística en su valor más alto = peak-shape.* hacer prevaler las ideas y valores de uno mismo = assert + own ideas and values.* hacer que tenga más valor = put + a premium on.* igualdad de retribución por un trabajo de igual valor = equal pay for equal work.* igualdad de retribución por un trabajo de valor comparable = equal pay for comparable work.* impuesto sobre el valor añadido (IVA) = value added tax (VAT).* juicio de valor = value judgement.* mercado de valores = stock market, share market.* método del Valor de Discriminación (DV) = Discrimination Value model (DV).* minar los valores tradicionales = undermine + traditional values.* no tener valor = be valueless.* nuevo valor = newcomer.* objeto de valor = valuable.* objeto de valor cultural = cultural valuable.* objetos de valor = valuables.* perder valor = lose + Posesivo + value.* pérdida de valor = devaluation, loss of value.* pez de valor = game fish.* por valor de + Número = amounting to + Cantidad.* quitar el valor = render + valueless.* quitar valor = devalue, deflate.* reducir el valor = reduce + value.* regla del valor literal = face value rule.* ser de poco valor = be of little use, be of little value.* ser de un valor especial = be of particular value.* servicios de red de valor añadido (VANS) = value added network services (VANS).* sin valor = dummy, worthless, valueless, drossy.* sistema de valores = system of values, value system.* sistema de valores personales = personal value system.* sistema de valores sociales = social value system.* tener poco valor = be of little value.* tener un valor especial = be of particular value.* tener valor = count.* valor afectivo del servicio = affect of service.* valor añadido = added benefit, added value.* valor atípico = outlier.* valor característico = eigenvalue.* valor comercial = marketing value, commercial paper.* valor cultural = cultural value.* valor de la novedad = novelty value.* valor de la propiedad = property value.* valor de ley = force of law.* valor de ordenación = filing value.* valor de pertinencia = estimation of relevance.* valor de predicción = predictive power.* valor de retención = retention value.* valor económico = monetary value, economic value, monetary worth.* valor efectivo = cash value.* valores = assets, ethos, equities, equity shares.* valores agregados = value chain.* valores añadidos = value chain.* valores de la bolsa = stock prices, stock market quotations.* valores familiares = family values.* valor específico = weight, weighting.* valores y normas de comportamiento de los miembros de una instutición = corporate culture.* valor ético = ethical value.* valor fundamental = asset.* valor global = overall value.* valor humano = human value.* valor intrínsico = intrinsic worth.* valor máximo = high-water mark.* valor medicinal = medicinal value.* valor medio = midrange, mean value.* valor mínimo = low-water mark.* valor monetario = monetary value, monetary worth.* valor moral = moral value.* valor numérico = numerical value.* valor numérico exacto = crisp value.* valor nutritivo = nutritional value, nutrient value.* valor político = political value.* valor por omisión = default value.* valor positivo = virtue.* valor representativo = eigenvalue.* valor social = social value.* VAN (red de valor añadido) = VAN (value added network).* * *Adio a conocer el verdadero valor del collar he revealed the true value o worth of the necklaceun alijo de droga por (un) valor de 5.000 euros a consignment of drugs worth o with a value of 5,000 euroslibros por valor de $150 books to the value of $150 o $150 worth of booksel valor de las acciones ha bajado the value of the shares has dropped, the shares have fallen in valueno se llevaron ningún objeto de valor they didn't take any valuables o anything valuableenseres de poco valor material things of little material o real value2 (importancia, mérito) valueno tiene ningún valor artístico it has no artistic value o meritvalor sentimental sentimental valuesu palabra tiene un gran valor para mí I set great store by his wordsus promesas no tienen ningún valor her promises are worthlesssi no lleva la firma no tiene ningún valor it's worthless unless it's signed¿qué valor tiene si lo copió? what merit is there in it if he copied it?¿qué valor tiene que se lo sepa de memoria si no lo entiende? what's the use o good of her knowing it by heart if she doesn't understand it?Compuestos:absolute valuepurchasing powerfood o nutritional valuevalue added, added valuevalue recorded in the land registry ( used for calculating property taxes)exchange valuesurrender valueusage o practical valueface valuepar o nominal valuefood o nutritional value( Inf) default valuerelative valueCompuestos:mpl fixed yield securities (pl)mpl variable yield securities (pl)C1 ( Mat) (de una incógnita) value2 ( Mús) (de una nota) value, lengthD(persona): uno de los jóvenes valores de nuestro tenis one of our young tennis starslos nuevos valores de nuestra música our up-and-coming musiciansescala or jerarquía de valores scale of valuesA (coraje, valentía) courageme faltó valor para decírselo I didn't have the courage to tell himhay que tener valor para hacer algo así you have to be brave o it takes courage to do a thing like thatel capitán ensalzó el valor de los soldados the captain praised the soldiers for their bravery o couragearmarse de valor to pluck up courage¡encima tiene el valor de protestar! and then she has the nerve o cheek to complain!, and then she dares to complain!* * *
valor sustantivo masculino
1a) (Com, Fin) value;◊ libros por valor de $150 books to the value of $150;
objetos de valor valuables;
valor adquisitivo purchasing power
2
armarse de valor to pluck up courage
◊ ¡encima tiene el valor de protestar! and then she has the nerve to complain!
3◊ valores sustantivo masculino plural
valor sustantivo masculino
1 (valentía, arrojo) courage, bravery
2 (mérito, importancia, etc) value, worth
(precio) price: ha invertido en joyas por valor de un millón de pesetas, he has invested in a million pesetas' worth of jewels
no le da ningún valor al dinero, he attaches no importance to money
objetos de valor, valuables
sin valor, worthless
3 (vigencia, validez legal) validity
4 Mat Mús value
5 fam (jeta, caradura) cheek: tuvo el valor de preguntarme por ella, he had the nerve to ask me about her
6 Fin valores securities, bonds
7 (éticos) valores, values
♦ Locuciones: armarse de valor: se armó de valor e hizo frente a la agresión, she gathered up her courage and stood up to the aggression
' valor' also found in these entries:
Spanish:
agalla
- alimento
- antigüedad
- armarse
- aumentar
- bagatela
- bastante
- catastral
- conceder
- determinación
- importar
- impuesta
- impuesto
- infundir
- IVA
- juicio
- mérito
- ni
- nominal
- nula
- nulo
- nutritiva
- nutritivo
- oscilación
- oscilante
- ponderar
- preciosa
- precioso
- relativa
- relativo
- relieve
- representar
- reunir
- sanctasanctórum
- tal
- tan
- tres
- valer
- valorar
- valoración
- agallas
- alguno
- aliento
- alimenticio
- anecdótico
- armar
- asignar
- audacia
- bajar
- carecer
English:
absolute
- appreciate
- appreciation
- assess
- assessment
- asset
- attach
- book
- bravery
- cheap
- courage
- denomination
- detract
- equity
- estimate
- everything
- face value
- gain
- grit
- heart
- intrinsic
- invaluable
- nerve
- par
- pluck
- pluck up
- prowess
- replacement value
- rise
- sink
- steel
- street value
- strength
- summon up
- tax
- trash
- underprice
- valuable
- value
- value added tax
- VAT
- worth
- worthless
- worthlessness
- cheapen
- credit
- doubtful
- face
- fail
- go
* * *valor nm1. [precio, utilidad, mérito] value;ha subido el valor del peso frente al dólar the peso has risen against the dollar;tiene valor sentimental it is of sentimental value;tiene más valor arqueológico que artístico it is of more archaeological than artistic value;de (mucho) valor (very) valuable;no había nada de valor en la casa there was nothing of value in the house;joyas por valor de… jewels worth…;sin valor worthless;tener valor [ser valioso] to be valuable;[ser válido] to be valid;tener mucho/poco valor to be very/not very valuableFin valor de los activos asset value; Fin valor actual neto net present value;valor adquisitivo purchasing power;Am Econ valor agregado added value;valor alimenticio food value;Econ valor añadido added value; Fin valor asegurado insured value;valor biológico biological value;valor calórico [de comida] calorific value;valor catastral = value of a property recorded in the land register, Br ≈ rateable value, US ≈ assessed value;valor comercial commercial value;Fin valor contable book price o value;valor de mercado market value;valor nominal face o nominal value;valor nutritivo nutritional value;Fin valor realizable neto net realizable value; Fin valor de reposición replacement value; Fin valor de rescate surrender value2. Mat value3. Mús value4. [importancia] importance;su opinión es de enorme valor para nosotros her opinion is of great value o importance to us;dar valor a to give o attach importance to;quitar valor a algo to take away from sth, to diminish sth5. [valentía] bravery;se necesita valor para hacer una cosa así you need to be brave o it takes courage to do a thing like that;armarse de valor to pluck up one's courage;le eché valor, y le confesé la verdad I plucked up my courage and told her the truth;¡valor y al toro! go for it!6. [desvergüenza] cheek, nerve;¡hace falta valor para decir eso! what a cheek o nerve saying a thing like that!;tener el valor de hacer algo to have the cheek o nerve to do sth7. [personaje]un joven valor del atletismo/teatro an up-and-coming young athlete/actor8.valores en cartera investment portfolio;valores [principios] valuesvalores de crecimiento growth stock;valores inmuebles real estate;valores negociables negotiable securities;valores de renta fija fixed-interest o fixed-income securities;valores de renta variable variable-interest o variable-income securities, equities* * *m1 value;de gran valor very valuable; fig of great worth ovalue;objetos de valor valuables2:3 ( valentía) courage* * *valor nm1) : value, worth, importance2) coraje: courage, valor3) valores nmpl: values, principles4) valores nmpl: securities, bonds5)sin valor : worthless* * *valor n1. (valía) value2. (precio) price¿cuál es el valor de este terreno? how much is this land worth?3. (valentía) courage -
4 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
5 high
[haɪ] 1. прил.1) высокий (большой по протяженности снизу вверх; превосходящий среднюю высоту)New York City has many high buildings. — В Нью-Йорке много высоких зданий.
Syn:Ant:2) высокий, находящийся вверхуThe common size of the natives is somewhat under six inches high. — Аборигены обычно ростом ниже шести дюймов.
4) высокий (по званию, положению, состоянию); высший; верховный; высокопоставленныйhigh life / high society — высшее общество, светское аристократическое общество
high official — высокопоставленный чиновник, крупное должностное лицо
He holds a high position in the government. — Он занимает высокий пост в правительстве.
High Command — воен. верховное командование
5)а) высокий, благородный, возвышенныйOne must have high ideals. — Человек должен иметь возвышенные идеалы.
б) превосходный, роскошный; высший, лучшийв) важный, серьёзный ( по последствиям)Syn:6)а) высокий, большой, сильный, интенсивныйThe car was travelling at high speed. — Автомобиль мчался с большой скоростью.
Syn:great, extreme, excessive, inordinate, unreasonable, undue, intemperate, immoderate, extravagant, exorbitant, exaggerated, unrestrained, uncurbed, unbridledб) геогр. высокий ( о широтах)в) высокий, дорогой; с высокими ставками ( об игре)Prices have never been so high. — Цены никогда не поднимались так высоко.
Syn:7) биол. развитый, высокий ( представляющий высокую ступень развития)Ex:а) (находящийся) в самом разгаре (о времени, о сезоне)
high words — гневные слова; разговор в повышенном тоне
high and mighty — высокомерный, надменный
Syn:б) в полном расцвете ( в кульминационной точке развития)Ex:9)древний, старинныйEx:Ex:Syn:крайний ( о взглядах)Ex:а) весёлый, радостный; возбуждённыйEx:The boss has been in high spirits all day. — Шеф был целый день в приподнятом настроении.Syn:excited, elated, exuberant, exhilarated, exultant, merry, joyful, joyous, cheerful, light-hearted, playful, jubilant, overjoyed, jolly, gleeful, jovial, mirthfulб) разг. возбуждённый, под кайфомв) разг. сильно желающий (чего-л.), стремящийся (к чему-л.)Ex:She's high on you, you know. — Ты заметил, как она тебя хочет.Ex:The speaker had a very high voice. — У докладчика был высокий, резкий голос.Syn:с высоким воротничком ( об одежде)лингв. верхний, верхнего подъёмаа) интенсивный, насыщенный (о вкусе, аромате)б) подпорченный, с душком ( о мясе)в) отсыревший ( о табаке)(ace- / king- / queen-high) карт. с тузом или королём или дамой в качестве старшей карты ( о руке в покере)••(it is) high time — давно пора; самая пора
high road — магистраль; прямой путь (к чему-л.)
- high sign 2. нареч.to mount / ride the high horse, to ride one's high horse, to be on one's high horse, амер. to get the hat — важничать, вести себя высокомерно
1) высокоThe hawk was circling high in the sky. — Ястреб кружил высоко в небе.
Syn:2) интенсивно, сильно; значительно, в большой степениEvery heart beat high with joy at the news. — При этой вести сердца всех забились сильнее от радости.
Syn:3) богато, роскошноto live high — жить в роскоши, жить богато, на широкую ногу
Syn:4) геогр. на высоких широтах••3. сущ.to play high — карт. играть по большой; ходить с крупной карты
1) высшая точка; максимумThe gross national product has reached an all-time high. — Валовой национальный продукт достиг рекордно высокого уровня.
to be in the high, to be at the high — достигнуть высшего уровня
to reach a high — достичь пика, предела, кульминации
all-time high — рекордный, небывало высокий уровень
Syn:2) область повышенного атмосферного давления прям. и перен.There are highs and lows of political intensity. — В политической жизни есть области повышенного и пониженного напряжения.
3) авто; = high gear высокая передача4) амер.; разг.; = high school средняя школа5) ( highs) радио высокие частоты6) разг. кайф, "подъём", состояние наркотического опьяненияI was a drug addict for two years. I was in an almost permanent state of high. — Я употреблял наркотики два года. Я был практически постоянно под кайфом.
7) карт. туз или старшая карта, находящаяся на руках••- on high
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